Color Palette
In addition to Butler blue, the brand uses supporting cool and warm colors. Each of these color palettes may be used across photographic treatments, typography, and layout of other marketing materials.
Primary Brand Colors
In addition to Butler blue, the brand’s primary color palette extends to include a complimentary shade of blue and cool gray.
![Butler Blue color](https://www.butler.edu/wp-content/uploads/2022/04/mkt-butlerblue.jpeg)
Butler Blue
Pantone 2767 C
C: 100 M: 90 Y: 10 K: 77
R: 19 G: 41 B: 75
Web: 13294B
![Bright blue box](https://www.butler.edu/wp-content/uploads/2022/04/mkt-lightblue.jpeg)
Bright Blue
Pantone 299 C
C: 86 M: 8 Y: 0 K: 0
R: 0 G: 163 B: 224
Web: 00A3E0
![cool grey color](https://www.butler.edu/wp-content/uploads/2022/04/mkt-coolgrey.jpeg)
Cool Gray
Pantone 621 C
C: 12 M: 1 Y: 12 K: 2
R: 209 G: 224 B: 215
Web: D1E0D7
Secondary Brand Colors
These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.
![pinkcolor](https://www.butler.edu/wp-content/uploads/2022/04/mkt-pink.jpeg)
Pink
Pantone 213 C
C: 0 M: 92 Y: 18 K: 0
R: 227 G: 28 B: 121
Web: E31C79
![yellow box](https://www.butler.edu/wp-content/uploads/2022/04/mkt-yellow.jpeg)
Yellow
Pantone 395 C
C: 9 M: 0 Y: 90 K: 0
R: 236 G: 232 B: 26
Web: ECE81A
![mint green box](https://www.butler.edu/wp-content/uploads/2022/04/mkt-green.jpeg)
Mint Green
Pantone 7479 C
C: 56 M: 0 Y: 58 K: 0
R: 38 G: 208 B: 124
Web: 26D07C
![orange box](https://www.butler.edu/wp-content/uploads/2022/04/mkt-orange.jpeg)
Orange
Pantone 124 C
C: 0 M: 30 Y: 100 K: 0
R: 234 G: 170 B: 0
Web: EAAA00