Color Palette

In addition to Butler blue, the brand uses supporting cool and warm colors. Each of these color palettes may be used across photographic treatments, typography, and layout of other marketing materials.

Primary Brand Colors

In addition to the primary tone of Butler blue, the brand’s primary color palette extends to include complementary shades of blue and brighter colors that form the brand’s supporting color palette. Each of these color palettes may be used across photographic treatments, typography, and layout of other collateral.

Butler Blue
Pantone 2767 C
C: 100 M: 90 Y: 10 K: 77
R: 19 G: 41 B: 75
Web: 13294B

Bright Blue
Pantone 299 C
C: 86 M: 8 Y: 0 K: 0
R: 0 G: 163 B: 224
Web: 00A3E0

Medium Blue
Pantone 7683 C
C: 70 M: 27 Y: 0 K: 36
R: 40 G: 120 B: 164
Web: 3178A4

Cool Gray
Pantone 621 C
C: 12 M: 1 Y: 12 K: 2
R: 209 G: 224 B: 215
Web: D1E0D7

Secondary Brand Colors

These warmer tones add a sense of activity to the brand and are appropriate for use as highlighted elements, line art iconography, and detailed flourishes to compliment the richness of the primary color palette in designs.