Level the Playing Field

Master’s in Sports Management

Launch your athletics career in one of the top sports hubs in the nation.

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program overview

Kick off your
Sports Career

At Butler University, our Master’s in Sports Management program is designed to empower the next generation of leaders in the sports industry. Our curriculum, with courses developed by academics and professionals with sports backgrounds, balances essential skills in athletic administration, marketing, and finance, with personalized mentorship from seasoned industry professionals. As a Butler Sports Management graduate, you’ll continue your professional journey in the sports world, equipped with practical experience, a powerful network, and the confidence to excel in diverse roles across athletic organizations, sports marketing, and beyond.

now accepting applications

Fall 2025

program details:

  • GRE/GMAT Not Required
  • Full or Part-Time
  • 100% Online

30

Credit Hours

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Your first steps into a billion-dollar industry.

Career Outcomes

A Billion-Dollar Industry in Butler’s Backyard

The sports industry is an estimated $485 billion market (2023), providing a wealth of opportunities for graduates of Butler’s Sports Management program. Indianapolis, often hailed as a major sports hub, provides an ideal landscape for aspiring sports professionals — home to the National Collegiate Athletic Association (NCAA), professional sports teams from the Colts, Pacers, and Fever, and “the Greatest Spectacle in Racing.” This setting allows Butler graduates to network organically with industry leaders and experts, positioning them well for careers across collegiate and professional sports in roles. The city’s vibrant sports ecosystem, combined with Butler’s comprehensive curriculum, offers graduates a distinctive advantage as they enter the dynamic field of sports management.

Curriculum

Curriculum

The Master’s in Sports Management curriculum is designed to provide a comprehensive educational experience, equipping students with the skills, knowledge, and practical expertise necessary to excel in the sports industry. Required courses establish a strong foundation in core areas such as sports management principles, legal and ethical considerations, strategic communication, and leadership. Elective courses offer opportunities for specialization, allowing students to delve deeper into areas such as marketing, fundraising, and event management.

Tuition

Tuition

Tuition Information and Financial Options for Our Online Program.

Take your shot— earn a Master’s in Sport Management!