Web Services Technical Guidelines
Please follow these guidelines when naming and saving files that
will be accessed via the Web:
- Do NOT include any spaces in the file name
- Correct: "myNewDocument.doc"
- Incorrect: "My New Document.doc"
- Avoid using date and/or time references in the file name
- Correct: "studentFeeSchedule.pdf"
- Incorrect: "studentFeeScheduleAugust2010.pdf"
- Shorten the file name as much as possible
- Correct: "studentAgenda.xls"
- Incorrect: "the2010FallAgendaforStudentsVersion15.xls"
Images are permitted and encouraged on Web pages, as long as
they provide value to the page and follow certain recommended
- Images required for University templates will be chosen and
prepared with the assistance of the Web Marketing and Web Services
departments to ensure compliance with all University website
- Images should not include any unnecessary treatment such as
bordering, feathering, movement, animation, gradients, etc.
- Ideally, all images should be output in the format most
technically suited for the image type
- Images with limited color palettes or solid colors should be
- Images with multiple colors (e.g., digital photographs) should
be JPG images
- All images on a Web page should contain "alt" attribute
information that briefly describes the contents of the image
- Ideally, most images placed on a Web page should not be any
wider than 250 pixels. When resizing images for the Web using image
editing software (Photoshop, etc.), it is important to adjust the
width only and allow the height to automatically adjust itself
according to the locked aspect ratio of the image.
- When optimizing images for the Web, minimal file sizes are
preferred. In most cases, standard images should not exceed 35 - 50
KB. In unique circumstances, larger file sizes (50 - 100 KB)
may be acceptable.
Please consult with Web Marketing or Web Services if you have
concerns about image use.
The use of audio and video on Butler websites is encouraged and
supported. Methods for placing audio and video on the Web may vary,
depending on purpose. In most cases, your Web video will be
uploaded to the Butler University Web
Marketing YouTube channel and embedded in your departmental
pages as required.
Please make sure you have permission to use any
copyrighted material that may exist in the audio or video
files you wish to place on the website. If in doubt, please consult
with Web Services or Web Marketing before placing material on the
University website that may violate copyright law.
Content Management System (CMS)
The University has adopted a content management system (CMS)
called Umbraco. A CMS enables organizations like Butler to edit and
update a large number of Web pages that are managed by multiple
groups and departments on campus. Umbraco is easier to use than
previous content management systems. Questions concerning Umbraco
CMS training may be directed to Nancy Lyzun in Web Marketing or Tim
Roe in Web Services.
One of the advantages of using a content management system like
Umbraco is the ability to quickly and easily publish new websites
by applying standard template layouts to newly created (or
existing) pages. Although website templates contain some common
University graphic elements and treatment, each department is able
to customize certain elements of these templates.
In most cases, the following templates are available for use
with website pages created in the Umbraco CMS:
- Home ("Landing") Page Template
- Typically used on the top-level page of a department
- Interior Page Template (Two Column Layout)
- Provides space for site navigation on the left side, while
leaving the rest of the page layout available for site content
- Best choice for verbose pages
- Interior Page Template (Three Column Layout)
- Provides space for site navigation on the left, body content in
the middle and additional website elements (or "widgets") on the
- Best choice for pages with minimal content and/or pages
requiring additional functionality offered by right-side elements
In unique cases, Web Marketing and Web Services may be able to
accommodate special requests for template layouts that differ from
these three basic choices. Please consult with Web Marketing or Web
Services if you feel this exception applies to pages you are
Cascading Style Sheets (CSS)
All University website templates take advantage of external
cascading style sheets (CSS). These are simple text files that
contain style "classes" and "ids" that define attributes such as
color, font, size and position of HTML page elements. Web Marketing
and Web Services use CSS to simplify website maintenance and adhere
to professional Web standards outlined by the World Wide Web
Consortium and other governing organizations of professional Web
standards and accessibility guidelines. For more information
regarding professional Web standards, accessibility, compliance and
law, please attend one of the Umbraco CMS training sessions. Staff
members of Information Resources and Student Disability Services
are working hard to ensure that Butler University's website remain
compliant with guidelines outlined by the Americans with
Disabilities Act (ADA) and other regulatory guidelines for
Basic HTML styles are made available to University content
managers through simple dropdown menus in the system. Some of these
- h1 (style for page titles)
- h2 - h6 (styles for page subtitles)
- p (style for basic paragraph formatting)
In addition to basic HTML styles, custom CSS styles are
available via the CMS toolbar dropdown menu as well. Some of these
- borderedTable (style applied to tables for a bordered
- unBorderedTable (style applied to tables for a non-bordered
- imageAlignLeft (style applied to images to "float" them to the
left side of a page)
- imageAlignRight (style applied to images to "float" them to the
right side of a page)
Other custom CSS styles will be made available over time. Please
consult with Web Marketing or Web Services if the need for a custom
style arises while creating new pages. Cascading style sheets will
be discussed in detail during Umbraco CMS training.
Most of the time, content managers will not need to concern
themselves with HTML code or the details of CSS styles. The text
editor included with the Umbraco CMS, called TinyMCE, is configured
to automatically generate the proper HTML code, allowing content
managers to focus on content, not code. However, a basic
understanding of HTML and CSS is always helpful.
Web Services and Web Marketing will update these standards
occasionally as new information and features become available. If
at any time you need assistance with University web pages or the
Umbraco CMS, please contact Nancy Lyzun in Web Marketing or Tim Roe
in Web Services.