Integrated Communication
The integrated communication concentration area includes courses
in both public relations and advertising, and is designed to
address a rapidly expanding international market for coordinated
strategic business communication. This concentration area teaches
students how to develop and design effective communication
campaigns and gives them the option of starting a career in the
public relations, advertising or integrated communication field. It
also combines coursework in public relations and advertising with
courses in psychology, law and business, giving students a
well-rounded understanding of mass communication in the corporate
world.
General Requirements and Credit Hours
| Number |
Course Name |
Credit Hours |
| EN 102 |
Freshman Writing Seminar |
3 hrs |
| ID 103 |
Humanities Colloquium |
3 hrs |
| SH 102 |
Public Speaking |
2 hrs |
| ID 201 |
Change and Tradition (1st Semester) |
3 hrs |
| ID 202 |
Change and Tradition (2nd Semester) |
3 hrs |
| PE 101 |
Lifetime Fitness (no substitutions) |
1 hr |
| PE 102 |
Physical Education |
1 hr |
| |
Language of Choice* |
6 hrs |
| Total: |
22 hrs |
* 6 hours of foreign language credit at the 200- or 300-level;
courses are offered at the 100-level for students in need of
preparation for more advanced study. Although 100-level courses do
not satisfy the foreign language requirement, they do count toward
the degree.
Distribution Requirements and Credit Hours
| Division |
Area |
Credit Hours |
| Division I |
Humanities |
3 hrs |
| Division II |
Fine Arts |
3 hrs |
| Division IV |
Natural Science |
5 hrs |
| Division V |
Quantitative and Formal Reasoning |
3 hrs |
| Total: |
14 hrs |
School Requirements and Credit Hours
| Number |
Course Name |
Credit Hours |
| JR 107 |
Introduction to Mass Communication |
3 hrs |
| JR 112 |
Writing for Print Media |
3 hrs |
| JR 221 |
Principles of Advertising* |
3 hrs |
| JR 223 |
Introduction to Public Relations* |
3 hrs |
| JR 321 |
Advertising Practices* |
3 hrs |
| JR 322 |
Advertising Copywriting* |
3 hrs |
| JR 324 |
Case Problems in Public Relations* |
3 hrs |
| JR 327 |
Research Methods for PR and Advertising* |
3 hrs |
| JR 328W |
Public Relations Techniques* |
3 hrs |
| JR 351 |
Design & Production in PR and Advertising* |
3 hrs |
| JR 417 |
International Communication Systems |
3 hrs |
| JR 424 |
Public Communication Campaigns* |
3 hrs |
Plus Six Hours (Two Classes) from Among
| Number |
Course Name |
Credit Hours |
| MK 280 |
Principles of Marketing |
3 hrs |
| MG 263 |
Legal Environment of Business* |
3 hrs |
| PS 300/400 |
Approved by PS department chair |
3 hrs |
| AA 301 |
Introduction to Arts Management |
3 hrs |
| SH 470 |
Organizational Communication |
3 hrs |
And Three Hours from Among
| Number |
Course Name |
Credit Hours |
| JR 350 |
Internship* (highly recommended) |
3 hrs |
| JR 414 |
Mass Communications Law |
3 hrs |
| JR 415 |
History and Literature of Journalism |
3 hrs |
| JR 416 |
Mass Communications in Society |
3 hrs |
| Total of School requirements: |
45 hrs |
* Make sure you complete the prerequisites (noted on the Journalism Course
Listings page or in the Butler Bulletin) before
enrolling for these courses.
Electives ** (A minor is recommended): 39
hrs
Total hours from all required courses: 120
hrs
Students may be graduated upon completion of 120 semester hours,
including the core curriculum, 40 hours of upper-division work,
foreign language and computer competency requirements, and a major
in the college.
Internship experience is a very important part
of the curriculum and is integrated into the program because of the
university's location in Indianapolis and its wide selection of
intern opportunities.
** Electives - This is an opportunity to
develop some in depth preparation in areas that will compliment the
integrated communication sequence such as business management,
marketing and management science or to select a minor. Talk to your
advisor for recommendation.
Sample plan
of study for the Integrated Communication concentration
area.