Mass Communication
At the heart of all journalism training is concise,
audience-focused writing. However, to write, journalism students
must learn how to gather information using techniques such as
interviewing, observation and documentary research. Writing and
information gathering are essential skills regardless of the mass
communication field the student plans to enter upon graduation.
Students also learn to communicate visually using photography,
graphic design and video production.
Media
To communicate with large segments of the public, information is
packaged and disseminated through a variety of media, such as
newspapers and newsletters, magazines, brochures and various
marketing materials, Web sites, videos, etc. Journalism students
learn how to transfer their skills across each medium to
effectively communicate with the mass audience.