University Marketing

We are Butler’s chief storytellers.

University Marketing advances Butler’s brand, national reputation, and enrollment goals. We focus on enterprise-level and priority initiatives that strengthen the University’s visibility and impact.

Metal letters on a wall spelling Butler. The letter U is replaced with a Bulldog logo

Elevating the Butler Brand

University Marketing helps shape how the world sees Butler. We lead brand strategy, enrollment marketing, and enterprise-level campaigns that advance the University’s most visible priorities.

We tell Butler’s story with purpose—focusing on the initiatives that build visibility, reputation, and momentum.

We lead Butler’s enterprise and enrollment marketing strategy, stewarding the University brand and driving institutional growth. In partnership with Advancement, Athletics, and Arts & Events, we collaborate on high-impact initiatives that elevate visibility and reputation.

To support broader campus needs, we continue to expand our suite of self-service tools and templates for brand-aligned materials.

For any general questions for University Marketing, please email marketinginfo@butler.edu.

The Butler Brand

Meet the new Butler brand, introduced in 2026 to tell our story with greater impact. Visit the Brand Hub to explore our refreshed brand identity and find the guidelines, tools, and resources you need to bring Butler to life.

Partnering with University Marketing

Explore where our team leads, where we collaborate, and the tools and resources available to help bring the Butler brand to life.

Meet Our Team

The strategists, storytellers, and creatives behind the Butler brand.

The Mascot Program

Blue, our most recognizable team member, brings the Butler brand to life everywhere he goes.